Bombarded with ads minute by minute and day by day, is there a way to truly cut through the clutter and get your target audience’s attention? Of course there is, and it’s all about the big idea, and just to make sure that message is heard, why not throw in a little controversy as well? Controversy can only lead to conversation, and Crispin, Porter + Bogusky have used this angle more than once to get people talking. “We ask ‘will the press write about it?’,” says partner/co-ECD Rob Reilly. “That’s our ultimate goal,” (www.businessweek.com). Just check out the Whopper Virgins commercial below and see what you think. Is it slightly off-color to show struggling foreigners as taste testers? Or is  this simply an example of good advertising?

A Profile of the “Advertising and Design Factory”

Names You Should Know

-       Alex Bogusky- Co- Chairman, Adweek’s Creative Director of the Decade (2009)

-       Tony Calcao: VP Group Creative Director

-       Dil-Domine Jacobe Leonares: “Creative Mad-Hatter”

-       Bryant King: VP, Group Media Director

-       Andrew Keller: Partner/ Executive Creative Director

What Sets Them Apart

Creativity Magazine has said that CP+B is “perhaps the leading creative force in advertising,” and they are known the world over for their edgy, clever vision. They are pioneers in the area of viral marketing (perhaps you have seen the Subservient Chicken?), and the amazingly talented Alex Bogusky firmly believes that great ideas and concepts need to permeate each advertising medium, from traditional print and television to viral marketing and public relations.

Their clients

-       American Express OPEN

-       Best Buy

-       Brammo

-       Burger King

-       Coke Zero CP + B

-       Domino’s

-       GAP

-       Microsoft

-       Old Navy

Awards

-       Named Agency of the Year twelve times in the trade press

In 2009:

- Advertising Age Magazine’s Agency of the Decade

- Board Magazine’s Agency of the Year

- Clio Awards, Agency of the Year

- Won Grand Prix at the Cannes International Festival in five separate categories

More of Their Work