DDB

Posted by: twentyagencies on: April 6, 2010

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Inspiring people to have fun every day.

History

Ned Doyle, Maxwell Dane and Bill Bernbach founded DDB (Doyle Dane Bernbach) in New York in 1949. In 1954 they opened their first branch in LA and their creative reputation was already extremely well known. In 1958 Time Magazine called DDB the “fastest growing ad agency on Madison Ave”. In 1959 DDB landed the Volkswagen account and produced one of the most influential campaigns of all time entitled, “Think Small”.

DDB continued to create groundbreaking work for VW throughout the years withVW Lemon, VW “Snowplow”, VW “Keeping up with the Kremplers”, and VW “Funeral” among others. Simultaneously, DDB created innovative work for many other prestigious clients like American Airlines, Chivas Regal, Avis, McDonald’s, Poloroid among others.

In 1986 DDB merged with Needham Harper Worldwide while, at the same time the holding company Omnicom formed, bringing together DDB Needham, BBDO and Diversified Agency Services, the worlds largest 3-network conglomerate.

DDB continued to create groundbreaking work and continued to win awards the most noteable being; in 1998 DDB was named Advertising Age’s first “Global Network of the Year”, in 1999 VW “Snowplow” was named TV’s number one top commercial of all time, in 2003 DDB was honored by the International Advertising Festival at Cannes for having won more Grand Prix then any other agency network.

Today, DDB is still one of the most successful and innovative advertising agencies in the world, employing over 14,000 people in over 100 countries.

What makes DDB unique?

DDB is the largest consolidated advertising and marketing services global network in the world. According to a DDB press release, DDB believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create talk value, influence social communities and drive results. In response to being named Agency Network of the Year by Campaign DDB Worldwide Chairman and Chief Creative Officer Bob Scarpelli said, “This recognition is a tribute to our network, its creativity, humanity and passion to push the boundaries and be the best”.

Agency Leaders

Bill Bernbach

William Bernbach was legendary in the advertising world. Called the most influential creative figure in advertising history, Bill Bernbach had a major role in making advertising what it is today. He has been named number one on Advertising Age’s 20^th century honor roll of advertising’s most influential people and has received innumerable awards and honors. Bill Bernbach was not only a leader of DDB but a leader of the advertising industry.

Keith Reinhard

In 1986 Keith Reinhard became Chairman and CEO of DDB Needham Worldwide. Reinhard is well known for being the creator of one of the most successful jingles of all time, “You Deserve a Break Today” for McDonald’s.

Notable Work

Selected current clients

• Budweiser
• PHILLIPS
• Clorox
• McDonald’s
• NZ Lottery
• IKEA
• FedEx
• Henkel Plastic
• Lipton
• Hasbro Monopoly